Our Story

MagnetMe started as something much smaller than a shop.

I built the first routine set for my own son, a simple way to break his morning and bedtime into steps he could see and touch, rather than steps he had to remember. It helped. It helped enough that I kept making more.

Eventually I realised other families were probably navigating the same mornings we used to have, and that a set built for one child might be useful to a lot more. That's the whole reason MagnetMe exists. Not as a big brand with a five-year plan, just something that worked for us, made a little more widely available.

Everything is still handmade in the UK, in small batches, the same way the very first set was. The photo magnets came later, as a way for other families to turn their own routines, and their own memories, into something they could put on the fridge too.

Jason, founder